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How to Set Up an Online Presence for Your Business

Article Language: English
January 11, 2021,

Let’s explore how adopting digital strategies can help you establish a robust online presence, reach more potential customers, cement relationships with your existing customer base, and build brand awareness for your entire company

Blog

How To Define Customer Segments: 14 Customer Segmentation Discovery Tips

Article Language: English
January 7, 2021,

We surveyed a variety of marketing professionals and small business owners for their customer segmentation discovery tips. Here are their recommendations on how to define customer segments. 

Blog

A Covid-19 Survival Guide for Small Online Businesses

Article Language: English
January 4, 2021,

COVID-19 has not only changed human experiences, outlooks, and behaviors, but the crisis has also brought shifts in how and what consumers buy. Use this guide to continue to grow as the pandemic continues.

Blog

Best Lead Magnets for Small Business

Article Language: English
December 29, 2020,

In this post, we dive deep into ten hand-picked lead magnet strategies that have repeatedly proved their worth for small businesses

Blog

4 Tips to Use Google My Business during COVID-19

Article Language: English
December 28, 2020,

During the pandemic, you need to utilize all of your tools to ensure that your customers have all of the information possible about your business.

Blog

Running Virtual Events

Article Language: English
December 21, 2020,

As the world continues to rely on virtual and hybrid events in the wake of the COVID-19 pandemic, small to mid-sized businesses can use this transition to their advantage. To accomplish this, small to mid-sized businesses can look to Broadway shows for inspiration.

Video

Watch: How Can I Download Free, Personalized Marketing Materials?

Article Language: English

Check out the Business Profile marketing kit to create free poster art, social posts, and art for window stickers, signs, and table tents. Read more

Video

Watch: How Do I Get My Business on Google Search & Maps

Article Language: English

Create a free Business Profile on Google to make your business information searchable on Google Maps, Search, and other Google sites. Read more

Recorded Webinar

The 5 Step Marketing Strategy During a Pandemic

Event Language: English
December 8, 2020, 1:00pm EST

If you're still using last quarter's marketing plan, you may be missing opportunities to reach your current customer base. Read more

View Webinar
Blog

8 Local SEO Tips To Improve Local Search Rankings

Article Language: English
December 3, 2020,

So if local search is a way to get more visibility, where should a small business start? To help answer this question, we asked for local SEO tips from eight search engine optimization experts and small business owners.

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