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Tips for a 15 Second Elevator Speech

You Have My Attention...for the Next 15 Seconds

We live in a world of talkers. We chat on our cellphones, email, blogs, Twitter and Facebook. We are constantly telling people who we are, what we do and what we think. But are we doing it in a clear way that helps others understand how our company can help them? No one really wants to hear your elevator pitch, so you have to make it too the point.

Can you tell someone who you are and what you do in 15 seconds or less? This is actually a long time since the average adult attention span is eight seconds.

Why is this so

Start Up Guide Check List for Entrepreneurs

So you want to go into business for yourself? You have answered all the questions and now you are ready. Use this guide as a checklist to make sure you cover all your bases. GOOD LUCK

Business Idea Analysis

The first key to business success is to determine if your business idea is viable. Entrepreneurs need to think ahead and estimate how the product(s) or service(s) they envision will fit as pieces of a very large puzzle. This checklist provides a framework for a feasibility analysis by identifying the major forces that affect results:  customer appeal, competitor's offerings, market conditions and your financial and organizational structures.

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Balance Sheet Projection Template

Projecting your balance sheet can be quite a complex accounting problem, but that does not mean you need to be a professional accountant to do it or to benefit from the exercise. The desired result is not a perfect forecast, but rather a thoughtful plan detailing what additional resources will be needed by the company, where they will be needed, and how they will be financed.


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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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